Overview
Call letters: KIOA-HD2, Des Moines, IA
Branding: HITS 99.9
Tagline: Shut Up and Play the Hits
Format: Rhythmic CHR
Website: hits999fm.com
Primary Target
Adults 18-34
The HITS Target Listener
Young adults with active lifestyles. HITS 99.9 is meant to be enjoyed by an audience that likes the most current music.
Listener Profile
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Core Artists
Beyoncé, Lil Nas X, The Weeknd, Drake