In another era, one might have called it strange bedfellows. But with the increased sophistication of targeting data provided by […]

  Car dealers are among the biggest users of radio advertising. Why? It works! How do the most successful car […]

  We came across a great quote the other day. “Likes are not made on Facebook. They are born from […]

Did you know that there are four kinds of advertisers? 1) Defensive advertisers 2) Offensive advertisers 3) Flankers 4) Guerrilla […]

REACH – Radio has been confirmed as the “Reach Leader” – reaching more people every week than any other media […]

Have you heard? There’s a new buzzword that we’re hearing — “organic marketing.” Actually, organic marketing itself isn’t new. It’s […]