We came across a great quote the other day. “Likes are not made on Facebook. They are born from great experiences you create for users offline.” We don’t know who wrote it, but it’s a great reminder that social media like Facebook can only be a residual part of your relationship with consumers. The consumer needs to be familiar with your company, your product or your service to even make a determination about such things. Radio advertising to a mass audience is the fastest and best way to invite familiarity. Call Des Moines Radio Group at 515-280-1350.