Have you heard? There’s a new buzzword that we’re hearing — “organic marketing.” Actually, organic marketing itself isn’t new. It’s been around for hundreds of years. Sometimes organic marketing comes in the form of “word of mouth” or referrals. Whatever you call it, don’t expect it to revolutionize advertising. We in the mass media are not opposed to word of mouth advertising. Far from it. The problem with word of mouth advertising is that those who use it frequently don’t grow their business quickly enough. Referrals were usually enough when Ethan the Cape Cod handyman was plying his trade, and his overhead was oats for his horse and a strong back. Three hundred years later, our society moves so fast, there is so much competition and so much at stake that businesses don’t have the luxury of waiting for the next client to be referred. Using radio to invite new customers is a sure-fire way to ensure that your organic marketing goes from one referral at a time to dozens. We at Des Moines Radio Group are trained in all types of advertising and can help you plan your organic marketing as well as your mass marketing. Call us at 515-280-1350.