In Today’s Audio World, Radio Dominates

by Joe Jones

I know that people tune in and enjoy radio every day. The more I read, the more impressed I am with just how many folks are listening.
According to a recent blog from Andrew Curran at DMR Interactive, for every 10 minutes of audio consumed by Americans today, more than 9 minutes goes to AM/FM radio.

AM/FM radio generates 720 BILLION more minutes of listening per month among P18+ than smart phone streaming audio, including the pure-plays. On an annualized basis, that’s an advantage of 9.3 TRILLION minutes per year (The Nielsen Comparable Metrics Report, Q2 2017).
720,000,000,000 per month/9,300,000,000,000 per year.
That’s a lot of people. What kind of people are they?

According to the research, 85% of listening to AM/FM Radio is done by people with a job, which means they have money to spend with our advertisers. It also means that they are passive job seekers; employed people who have the skills and experience to make a difference for your company.

Andrew goes on to say that For many digital companies and platforms, the massive market valuations don’t stem from verifiable listener or viewer numbers. The certainly don’t stem from a profitable business model. Radio has all of these things going for it as an industry.

Mobile and digital advertising venues have been around for 25 years now, and AM/FM remains the top reach medium at 93%.
Radio’s audio dominance and employed audience put advertisers’ messages in front of a large, qualified group of consumers – a huge advantage in today’s marketing environment. The research also indicates that, as people grow into their careers and make more money, their AM/FM listening continues to increase.
Des Moines marketers should know that radio is a fantastic ad supported business model that allows listeners to access their favorite stations and content without a subscription.
Isn’t it time you put this kind of dominance to work for your business? Call us today to find out how!