Radio Delivers for Brands

by Joe Jones
If you’re a business looking for results you can measure, AM/FM radio delivers! According to the latest information from Westwood One, radio can reach a massive audience, influence consumers when they are looking to spend money, and drive sales.
What makes it so effective?
Well, it’s the number one mass reach media! AM/FM radio’s weekly reach is 93% of Americans. That’s more than 270 million people! Nielsen and comScore put AM/FM radio above television, Google, Facebook, and Twitter.
Radio is still dominant in the car. Advertisers have a unique opportunity to make an impact and be heard in the car. After all, that’s where people are on the way to make purchases. According to the just-released Q4 2017 Edison Research’s “Share of Ear” study, 87% of all time spent with ad-supported audio in the car is with AM/FM radio. Advertisers can be top of mind before shopping decisions are made as consumers travel to stores.
Radio has proven to deliver a strong return on your investment. Nielsen has conducted dozens of radio ROI studies representing a variety of ad categories. Nielsen reports AM/FM radio has an average ROI of ten dollars of incremental sales for every dollar of AM/FM radio ads. That’s $10 to $1 in quantifiable results.
AM/FM radio answers the call for brands:
• Massive reach: 93% Americans reached weekly
• Dominates in-car: 87% share of in-car ad-supported audio
• Strong ROI: $10 incremental sales for every $1 invested
Reach consumers on a massive scale, influence them when they are primed for making purchase decisions, and rely on a medium with a proven track record of driving significant ROI. AM/FM radio delivers for brands!
Call us today, and see how we can deliver for your business.